German Engineered. City Approved. Always Back.

ABC Design started with a simple need — two parents, Dietmar and Evi Fischer, in search for a stroller that truly worked for real life.

What began as a personal mission in Germany grew into a global brand trusted by families for over 36 years. By mixing German precision, thoughtful engineering and a parent-first mindset, they created products that feel intuitive, natural and ready for anything modern parenting throws your way.

From our home base in Waldshut-Tiengen, deep in the Black Forest, we’ve designed gear that adapts beautifully — whether you're tackling muddy trails, crossing busy streets, or chasing a toddler through a café.

From the Black Forest to Urban Living

Nature was our first training ground.

We learned what durability really means on uneven terrain, slippery paths and unpredictable weather. That’s where the toughness comes from — and that same spirit now powers your everyday city journey.

Today, we bring that forest-born resilience into sleek, modern design — engineered for tight corners, crowded sidewalks, daily commutes, weekend escapes, and everyday memories.

Craftsmanship that doesn’t quit; Style that doesn’t compromise.

ABC design isn't just made in Germany, it's shaped by German discipline, refined by real parents, and perfected for your lifestyle. Wherever you go, your gear should move like it belongs there, and with ABC Design, it does.

Our Journey

1989
1995
1997
2000
2008
2009
2012
2015
2016
2018
2019
2020
2023
2024
2025
2026

1989

In the town of Waldshut, Germany, Dietmar Fischer and his wife Evi laid the foundation for ABC Design. The family business began its journey by bringing the Italian stroller brand Monbebe to the German market. This debut was marked by a dedicated specialist catalog and a major first appearance at the Kind + Jugend trade fair, where the young company presented itself with its very own exhibition stand.
1989

1995

Child and sport were no longer mutually exclusive with the debut of the Tech Rider, the world’s first sport stroller featuring a reversible handlebar.
1995

1997

Double the joy arrived with ABC Design's first twin pushchair, ensuring families with pairs were perfectly catered for. That same year also saw the brand release its first eight-page catalogue dedicated directly to parents.
1997

2000

ABC Design is at the cutting edge of design by being the first company to fit its pushchairs with pneumatic tyres. ABC Design is launching the 'Boomer' high chair as a new product.
2000

2008

Another accolade for the 'TakeOff', the sports pushchair launched in 2007, which wins the renowned IDEA Award in silver. At the 'Kind + Jugend' trade fair, ABC Design also presents two attractive new products: the 'Condor' strollers and the 'Spider Bouncer' baby bouncer.
2008

2009

The Zoom double stroller, which lauched in 2007 has won the silver Best Baby & Infant Product Award 2009.
2009

2012

The product family grew with the arrival of the Avus pushchair, a versatile new member for modern parents. This launch coincided with a major anniversary as ABC Design celebrated its 25th appearance at the prestigious Kind + Jugend trade fair.
2012

2015

The collection grew with the arrival of the Salsa, a model blending unique mobility with urban character in both three and four-wheel versions. It was a celebrated year for innovation, as the Zoom, Cobra, and Takeoff swept six prizes at the Lovedbyparents Awards, while the Mamba secured silver at the Mother & Baby Awards. Beyond product wins, the brand enhanced its customer experience by launching its first shop-in-shop systems in Germany and Switzerland and debuting its official Instagram channel.
2015

2016

Marking a shift into new territory, the Hopper arrived as the first wooden highchair to combine trend-setting function with style. Active families also welcomed the lightweight Mint sport stroller, adding agility to the lineup. Critical acclaim followed these launches, with the Zoom earning Platinum for Best Double Buggy at the Lovedbyparents Awards and the Turbo 6 taking home the NetMoms Mommy Award.
2016

2018

Elegance took center stage with the Diamond Special Edition, introducing chrome frames, white-wall tires, and leather appliqués to the Salsa, Condor, Turbo, and Viper models. The accessory range also expanded to include stylish backpacks and bags, alongside the playful "It's a girl/It's a boy" design collection. Capping off a strong year, the Salsa 4 was honored as a "Best Buy" by Which?, the UK's leading consumer protection organization.
2018

2019

In 2019, the range broadened with the Ping travel buggy—lightweight, compact, and foldable to hand-luggage size for easier trips by car, plane, bus, or train. Safety also stepped up with the i-Size Tulip car seat, designed to meet the EU i-Size standard and support babies from 0 to 15 months. To round out the year, the new Fashion Edition brought bold prints, striking colours, and refined details to trendy versions of the Salsa 4 Air, Viper 4, and Limbo.
2019

2020

All‑terrain convenience arrived with the lightweight, compact Samba stroller—ABC Design’s first pushchair with air‑chamber wheels built to handle any surface. New safety options also debuted with the Aspen i‑Size and Mallow Group 2/3 child seats, designed to support children all the way up to age 12. For little ones, the 2‑in‑1 Migno doll’s pram joined the range with quality and function inspired by the “real” models, plus serious eye‑catcher appeal. Sustainability stepped forward with the new “nature” and “midnight” designs, using recycled, sustainably produced fabrics—recycling up to 100 PET bottles for a single pushchair.​
2020

2023

Sportiness took the lead with the launch of the Salsa Run, officially approved for sports and equipped with disc brakes and the HappyBelt® system for active families. The car seat segment also expanded with the Lilly i-Size reboarder, supporting children from birth to 4 years, and the Isofix Base Root—the brand’s first base featuring a practical 360° swivel function. Comfort saw an upgrade with the breathable, allergy-friendly CozyCloud® stroller mattress, while ELTERN magazine and Globis Consulting honored the company as a "TOP BRAND" for parents.​
2023

2024

The TOUR multisport bike trailer opened up new paths for active parents, debuting as a versatile powerhouse that transitions effortlessly from a bike trailer to a jogging buggy or robust pushchair. Built to handle any adventure, this spacious two-seater invites families to explore new terrain with "helmets on," combining flexibility with rugged durability. 2024 also marked a major shift in accessibility as the official ABC Design webshop went live, allowing parents to order strollers, trailers, and accessories directly to their doorstep.​
2024

2025

Designed for urban locations, TAG debuted with a sleek 44cm silhouette, patented bi-directional auto-fold technology, and lighter, breathable fabrics tailored to fast-paced city living. It also introduced double-sided inlay for the first time, offering a patterned side and a solid side to better suit modern city parents.
2025

2026

This year marks a pivotal brand evolution fueled by our global mission, “Think Baby. Think Family.” ABC Design Asia proudly introduces the Always Back Crew campaign, celebrating a new generation of parents ("Gen WE") and reinforcing our commitment to serving as a premium, multi-generational support system. The campaign launches alongside our latest stroller innovation: LUFT. Reflecting our signature German approach to craftsmanship, LUFT brings first-class comfort to everyday travel with an IATA cabin-approved fold, high-rebound eTPU wheels, and a protective inward-fold hygiene concept designed to keep families moving effortlessly.
2026